What the Death of Late Night Teaches Podcasters.
About this episode
The episode discusses the decline of late night television and its implications for podcasters in terms of audience engagement and content delivery.
Why Joe Rogan Beat Late Night TV When I was a kid, hearing Johnny Carson’s theme music meant it was time for bed. Today, nobody has to stay up for anything. And that one shift explains a huge part of why late night is fading and why your podcast has to work harder to earn attention. Conversation vs Promotional Appearances In the early years of Johnny Carson, the show was 90 minutes and they actually had conversations as apposed to the "tell me about your family vacation, and let's roll the clip" interviews we see on late night shows Appointment Viewing is Dead The days of "must see tv" on Thursday night died with the VCR and DVR. I haven't watched live TV in years. So now the audience that is staying up to watch live is much older (somewhere between age 60-70), and is about HALF of the audience comparing it to the days wheh David Letterman get almost 7 million a night. The Celebrity Mystique is Gone I once stayed up to watch B.B. King on the tonight show. Why? Because I couldn't hear him on the radio. I was too young to go to a concert. If I did that today and wanted to see Joe Bonamassa I wouldn't need to wait to see him on TV. I could see him on his YouTube channel, or multiple…
People in this episode
Host: Dave Jackson
Topics covered
- late night television
- podcasting
- audience engagement
- media evolution
- celebrity culture
Keywords
- late night TV
- podcasting tips
- audience retention
- media changes
- celebrity interviews
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