"Don't think algorithm, think audience": making data work for you in online content with Nico Lockhart

About this episode

Nico Lockhart discusses how producers can leverage audience development insights from YouTube for content production.

Digital content strategist and kids IP specialist Nico Lockhart shares what producers can learn about audience development and content production from YouTube. From the importance of a good thumbnail, why a viral video could take years, how the direct-to-audience model is evolving with its audience, and the parallels between so-called traditional media and online media production, get the lowdown on how YouTube is changing the way audiences engage with screen stories. Resources Learn more about developing kids IP for YouTube with Nico Lockhart via the Kids IP Incubator webinar .

People in this episode

Host: Screen Australia

Guest: Nico Lockhart

Topics covered

• audience development
• content production
• YouTube
• digital content strategy
• kids IP
• online media

Keywords

• YouTube
• audience engagement
• digital content
• kids IP
• viral video
• thumbnail importance
• online content

Mentioned in this episode

Organizations: Screen Australia, Kids IP Incubator, YouTube

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