Your Audience: The Ultimate Market Guide

Your Audience: The Ultimate Market Guide

From Screen Australia Podcast by Screen Australia

January 19, 2026 · 46 min

About this episode

Rakel Tansley discusses marketplace insights and trends in the film and TV industry.

Start the year right with the latest Marketplace intel from Screen Australia Head of Market and Audience Rakel Tansley. Throughout the podcast, Tansley gives insight into how the Screen Australia Market and Audience team collates investment data and deal terms to provide an overview of the domestic and global marketplace, including how the data is interprete d to ide ntify trends and develop publicly available resources for producers and filmmakers. She also discusses the rise of direct-to-audience and the micro drama , the importance of retai ning IP and non-exclusive term s , the big genre and format hitters from MIPCOM ( cozy crime or family co-viewing , anyone ?), filling the gaps in your finance plan, and the top ten territories buying Australian content . "Considering [Australia is] a very small pool, we land a very large wave internationally," Tansley says. "Screen Australia are in a privileged position that we get to see globally what is happening across the whole distribution landscape , across all mediums. And we get to see those deal terms, those licence periods, the fees being paid, and expenses being taken, so we can help navigate and help negotiate the best deals to…

People in this episode

Guest: Rakel Tansley

Topics covered

  • marketplace intel
  • audience insights
  • investment data
  • direct-to-audience
  • film and TV distribution
  • Australian content

Keywords

  • market data
  • deal terms
  • trends
  • MIPCOM
  • IP retention
  • finance plan
  • Australian content

Mentioned in this episode

Organizations: Screen Australia

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