How to rank in ChatGPT and AI search: Get AI traffic with listicles

How to rank in ChatGPT and AI search: Get AI traffic with listicles

From Search with Candour by Candour

July 13, 2026 · 1h 8m · Season 4 · Episode 79

About this episode

Léo Poitevin discusses strategies for ranking in AI search engines like ChatGPT, focusing on listicles and competitor analysis.

Léo Poitevin, founder and CEO of Astrak Agency, joins Search with Candour to discuss why your competitors may be recommended in ChatGPT and other AI search tools while you are not. Topics discussed: Why AI search engines are easier to manipulate than Google How to identify competitors in AI search How to build trust signals for AI search How to use listicles and guest posts to rank in AI search The risks of self-promotional listicles Follow Léo: Astrak Agency: https://astrak.agency/en/ LinkedIn: https://www.linkedin.com/in/leo-poitevin/ YouTube: https://www.youtube.com/@leopoitevin Get your tickets for SearchNorwichXL Chapters 00:00 Highlights of Léo Poitevin 01:03 Introduction 05:24 Leo’s SEO background 07:14 Are LLMs easier to game than Google? 07:47 Google is good at fighting spam 12:36 AI competitor research 15:16 Competitor research for GEO 19:47 Tracking volatility 25:13 Imperfect data and KPIs for AI search 30:11 A listicle strategy that works for LLMs 33:01 Léo case studies 36:07 The risks of listicles 37:16 Self promotional listicles 38:04 Ranking shifts in ChatGPT 39:06 Listicles penalised by Google 41:48 Testing new limits 43:05 Links versus mentions 46:18 Black Hat vs…

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