Navigating SEO in the Age of AI and Misinformation

Navigating SEO in the Age of AI and Misinformation

From Search with Candour by Candour

July 20, 2026 · 1h 5m · Season 4 · Episode 80

About this episode

Sean Barber discusses the impact of misinformation in the health industry and strategies to combat it in the age of AI.

Sean Barber joins Search with Candour to discuss fighting misinformation in the health industry. Misinformation has been exacerbated with the growth of LLMs and AI, which increasingly cite piecemeal sources in ways that can mislead or endanger users. Sean and Jack share examples such as incorrect CPR guidance and confusing emergency and non-emergency phone numbers. Follow Sean: Website: https://www.searchwithsean.com/ YouTube: https://www.youtube.com/@SearchWithSean LinkedIn: https://www.linkedin.com/in/seanrbarber/ Bluesky: https://bsky.app/profile/searchwithsean.bsky.social 00:00 Fighting misinformation in YMYL industries 01:36 Meet Sean Barber 05:15 Why misinformation spreads so quickly 08:09 AI Overviews causing health risks 11:26 Patience versus accuracy 15:02 Organisation-wide strategies for companies fighting misinformation 21:19 The importance of transparency and reputation 26:28 Defensive vs proactive tactics 29:51 Proving your expertise 34:01 Put experts on camera 37:58 Low-budget video setup 39:51 Authenticity beats big productions 41:10 Why showing your face matters 43:13 How to build trust signals 46:18 AI search and funding 50:03 Bad press is actually bad press…

More episodes of Search with Candour

Explore listener stats, chart rankings, contacts and more on the Search with Candour podcast page.