Stop Being a One-Trick Rep
About this episode
Lisa and Cindy discuss the importance of understanding the broader context of a surgeon's practice in medical device sales.
Send us a text! What if the biggest opportunity in your account has nothing to do with the procedure you're selling? The reps who build real careers in medical device don't just know their product — they know their surgeon's world inside and out. In this episode, Lisa and Cindy break down what it actually means to sell to a practice, not just a procedure. From understanding RVUs and clinic days to knowing which committees your physician sits on — the details most reps overlook are the ones t...
More episodes of Secrets in Medical Device Sales™
Explore listener stats, chart rankings, contacts and more on the Secrets in Medical Device Sales™ podcast page.