About this episode

Lisa and Cindy discuss how to effectively respond to bad news in the medical device sales industry using the Five-Minute Rule.

Send us a text! It's 5:30 AM. Your phone lights up. The case you've been counting on is canceled. What happens in the next five minutes can define your career more than the bad news itself. Lisa and Cindy break down the Five-Minute Rule: stop, separate facts from stories, and resist the spiral. Whether the case canceled due to a patient issue or a competitor just stole the case from under you, your reaction is the only thing in your control. The reps who last in this industry aren't the on...

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