How VAs and OBMs Can Stand Out Without Doing More

How VAs and OBMs Can Stand Out Without Doing More

From Seed to Success by Adrienne Donnelly

November 27, 2025 · 51 min

About this episode

Adrienne Donnelly discusses with Sarah Thomson how VAs and OBMs can simplify their business practices and improve visibility without feeling overwhelmed.

You know those moments in business where you’re trying to do “the right thing,” but every tool, platform, and strategy just feels… heavier than it should? Or when showing up online suddenly feels like the hardest part of your week? So many VAs and OBMs feel that, but we rarely say it out loud. And that’s why this conversation with Sarah feels like a deep exhale, honest, practical, and full of those “oh thank goodness, it’s not just me” moments. In this episode, Adrienne Donnelly chats with Sarah Thomson, Digital Marketing Coach, trainer, speaker, and founder of Online Social Butterfly. Sarah shares what 14 years in business has really looked like… the pivots, the overwhelm, the visibility wobblies, and the freedom that comes from keeping things simple and human. You’ll hear about: 🌱 How Sarah’s business changed completely over the years (and why that’s normal) 🌱 Why visibility feels so personal and the mindset shift that makes it easier 🌱 The real reason so many women feel overwhelmed by tech and tools 🌱 What VAs and OBMs can share online to build connection and trust 🌱 Simple ways to review your workload and systems so business feels lighter You don’t need perfect branding…

People in this episode

Host: Adrienne Donnelly

Guest: Sarah Thomson

Topics covered

  • visibility
  • business strategy
  • digital marketing
  • workload management
  • entrepreneurship

Keywords

  • VAs
  • OBMs
  • business visibility
  • digital marketing
  • workload review

Mentioned in this episode

Organizations: Online Social Butterfly

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