How A Broadcaster Sells Human Connection - Jen Mueller, Broadcaster, Author, Keynote Speaker
From Sell By Being Human by Alex Smith
October 8, 2025 · 54 min · Season 5 · Episode 149
About this episode
Jen Mueller discusses the importance of human connection in sales and broadcasting, sharing her experiences and strategies for effective communication.
Summary: Today we bring on Jen Mueller, a seasoned sports broadcaster and communication expert. Jen Mueller is a business communication expert and the founder of Talk Sporty to Me, where she helps companies level up their communication skills with actionable strategies inspired by her 25-year career as a sports broadcaster. An Emmy-award-winning producer, Jen is in her 16th season as the Seattle Seahawks sideline radio reporter and has spent 18 years with the Seattle Mariners on ROOT SPORTS. She’s known for building strong relationships, delivering meaningful content in short bursts, and expertly handling post-game interviews (while dodging Gatorade baths!). She’s also the author of three books on communication and the creator and host of “I Cook, You Measure”—a YouTube cooking show that blends instruction with connection over food and wine. Our conversations explores the nuances of human connection in sales and broadcasting, emphasizing the importance of empathy, consistency, and effective questioning. Jen shares her experiences interacting with professional athletes, particularly in challenging situations and losses. She tells stories of the significance of small gestures, like…
People in this episode
Host: Alex Smith
Guest: Jen Mueller
Topics covered
- human connection
- sales
- broadcasting
- communication skills
- empathy
- relationship building
Keywords
- human connection
- sales strategies
- communication expert
- broadcasting
- empathy
- relationship building
- interview techniques
Mentioned in this episode
Organizations: Talk Sporty to Me, Seattle Seahawks, Seattle Mariners, ROOT SPORTS
Books & works: I Cook, You Measure
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