Human Connection in Customer Success and Sales - Jared Cook, Founder, Crush Churn

About this episode

Jared Cook discusses the importance of human connection in customer success and sales.

Summary: Today I speak to Jared Cook, a seasoned expert in customer success and sales. Jared has most recently been a SR VP of Customer Experience at Docebo and has held senior roles in Customer Success at companies like Domo and Adobe. He is the founder of Crush Churn Consulting where he helps companies reduce churn by 30%. Our conversation explores the importance of human connection in sales, the role of customer success in driving retention, and the need for genuine relationships with customers. Jared shares insights from his childhood about sales, emphasizing the importance of confidence, connecting on a human level as a leader, and a seller, and understanding customer needs. There are so many useful approaches that Jared shares on having difficult interactions with clients to creating a personal connection with a new team that you can take into what you do. If you want practical strategies for improving customer retention and preventing churn, and implementing curiosity and empathy in your sales interactions. You'll walk aways with foundational skills to integrate your personal and professional lives to foster deeper connections with the people your work with and the clients…

People in this episode

Host: Alex Smith

Guest: Jared Cook

Topics covered

• customer success
• sales
• human connection
• retention
• churn reduction
• relationships

Keywords

• customer experience
• sales strategies
• empathy
• curiosity
• client relationships
• retention strategies

Mentioned in this episode

Organizations: Crush Churn Consulting, Docebo, Domo, Adobe

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