The Power of Love in Sales: Courage to Care, Fear to Trust featuring Owen Burns

The Power of Love in Sales: Courage to Care, Fear to Trust featuring Owen Burns

From Selling From the Heart Podcast by Larry Levine, Darrell Amy

March 14, 2026 · 29 min · Episode 4

About this episode

Owen Burns discusses the importance of love, courage, care, and authenticity in sales and leadership.

Owen Burns is a trusted advisor to CEOs and executive teams, with decades of leadership experience spanning Fortune 500 companies, Series A startups, and leading management consulting firms. Throughout his career, Owen has guided transformative cultural initiatives, supported IPOs, and delivered strategic impact across some of the world’s most respected organizations. His work has been featured in Forbes and Entrepreneur Magazine, and he is widely recognized for helping leaders build high-trust relationships that drive meaningful results. Owen is the author of The Power of Love and The Love Switch , where he explores how courage, care, and authentic connection transform leadership and business outcomes. SHOW SUMMARY In this episode of the Selling from the Heart Podcast, Larry Levine and Darrell Amy are joined by Owen Burns to explore the powerful role that love, defined as courage, care, and authenticity, plays in sales and leadership. Owen explains that “selling from the heart” means having the courage to genuinely care for others, even when outcomes are uncertain. He challenges the common belief that the opposite of love is hate, arguing instead that fear is the real barrier…

People in this episode

Hosts: Larry Levine, Darrell Amy

Guest: Owen Burns

Topics covered

  • love in sales
  • leadership
  • trust
  • authenticity

Keywords

  • high-trust relationships
  • transformative cultural initiatives
  • business outcomes

Mentioned in this episode

Products: the Love Switch, Audible, The Power of Love

Books & works: The Power of Love in Sales: Courage to Care, Fear to Trust, The Power of Love and The Love Switch, Culture from the Heart Podcast, Selling in a Post-Trust World, Selling from the Heart

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