Be the Sale: Aligning Buyers Through Values featuring Ben Ortlip

About this episode

Ben Ortlip discusses the importance of aligning buyer and seller objectives through authentic selling rooted in trust.

Ben Ortlip is a culture architect, strategist, and bestselling author who helps organizations turn workplace culture into measurable business success. As the founder of The Culture MRI®, Ben created a data-driven system that assesses and improves employee engagement and organizational performance—transforming culture from a “soft” concept into a strategic advantage. Ben has worked with leading brands such as UPS, Delta, Salesforce, and Chick-fil-A, bringing decades of research and real-world insight into what truly motivates people at work. He is the author of Culture Is the New Leadership and Be the Sale , and a sought-after speaker on how human-centered culture drives performance, retention, and long-term profitability. SHOW SUMMARY In this episode of the Selling from the Heart Podcast, Larry Levine and Darrell Amy are joined by Ben Ortlip to explore what it truly means to “be the sale.” Ben explains that authentic selling is rooted in alignment, where both buyer and seller objectives are served through trust, not pressure. Drawing from workplace psychology and culture research, Ben shares how today’s buyers are driven by autonomy, purpose, and connection. He introduces three…

People in this episode

Hosts: Larry Levine, Darrell Amy

Guest: Ben Ortlip

Topics covered

• workplace culture
• sales
• employee engagement
• authentic selling

Keywords

• autonomy
• purpose
• connection
• human-centered culture

Mentioned in this episode

Products: The Culture MRI®, Audible, Culture Is the New Leadership, Be the Sale

Books & works: Be the Sale: Aligning Buyers Through Values, Culture Is the New Leadership, Selling in a Post-Trust, The Selling from the Heart Podcast, Selling from the Heart YouTube

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