How to figure out what to blog about next for your SEO

About this episode

Nikki Pilkington discusses how businesses can find blog topics by leveraging customer interactions and insights.

"She didn't need a content strategy document. She needed to read her inbox." Hi, I'm Nikki Pilkington. My site is https://nikki-pilkington.com/ and in this episode of "SEO F**king What", I'm tackling one of the most common content problems I see — businesses that are constantly stuck on what to write next, when the answers have been sitting in their inbox, their reviews, and their sales call notes for years. Here's what I'm covering: Why most businesses get their content strategy wrong from the very start Why your customers' questions are real search queries being typed into Google right now The content gold hiding in your reviews — yours AND your competitors' How to mine testimonials, sales call notes, and support emails for blog ideas that actually convert The case study of Claire: a financial planner who wrote 5 posts straight from her inbox, got three ranking on page one within two weeks, and now has one as her second-most visited page Why the language your clients use (not your industry jargon) is closer to what gets typed into Google than anything from a keyword tool How to brief a copywriter or SEO with something actually useful I also give you a proper piece of homework…

People in this episode

Host: Nikki Pilkington

Topics covered

• content strategy
• blogging
• SEO
• customer insights
• content creation
• business growth

Keywords

• content strategy
• blog ideas
• SEO tips
• customer questions
• content gold
• testimonials
• sales calls

Mentioned in this episode

Organizations: Claire, Google, nikki-pilkington.com

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