What AI-built websites actually get right
About this episode
Nikki Pilkington discusses the strengths of AI-built websites and their implications for small business owners.
"The thing about AI-built websites that the doom merchants don't want to admit — some of this stuff is really good. Not good for something a machine did, actually good, and in some cases better than I see on plenty of human-built sites." Hi, I’m Nikki Pilkington. My site is https://nikki-pilkington.com/ and in this episode of “SEO F**king What”, this is Part Two of my AI Website series — and if you didn’t build your site with AI, don’t switch off. A lot of what I cover here applies to traditionally-built websites too. I audited five AI-built B2B websites in April 2026. Proper audits — SE Ranking crawls, manual HTML review, page speed insights, schema testing, the lot. I went in expecting a horror show. What I found was much more interesting. Here’s what I’m covering: Why AI-built websites look genuinely good — and what that means for small business owners who couldn’t previously afford proper design How AI handles mobile layouts correctly as standard (and why plenty of human-built sites still can’t say the same) Why the site structure and navigation of AI-built sites makes sense — and why yours might not anymore The forms, validation, and error handling that actually work (unlike…
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