Ep. 289: Elevating Brands with Bobby DeMars

About this episode

Bobby DeMars discusses his whiskey box blind sampling company and his advocacy for college athletes' rights.

Bobby DeMars, Founder & CEO of Blind Barrels, sits down with Eric and guest host Kyle McHugh and shares the inspiration behind his whiskey box blind sampling company, blending craftsmanship, storytelling, and a passion for elevated gifting. Bobby also shares his journey from USC football to becoming a game-changing advocate for college athletes' health & likeness rights via his documentary filmmaking. From building brands and companies, to telling stories that move audiences to action, to curating memorable experiences, Bobby reveals how thoughtful details can transform connections

People in this episode

Host: Eric

Guests: Bobby DeMars, Kyle McHugh

Topics covered

• whiskey
• branding
• storytelling
• college athletes
• health rights
• documentary filmmaking

Keywords

• whiskey
• blind sampling
• branding
• college athletes
• documentary
• storytelling
• gifting

Mentioned in this episode

Organizations: Blind Barrels, USC

More episodes of Served Up

• Ep. 297: Savoring the Journey with Chef Keith Blauschild · June 10, 2026 · 34 min
• Ep. 296: Designing the Perfect Pour with Tobin Ellis · June 3, 2026 · 57 min
• Ep. 295: Defining the Standard of Riesling with Stefan Doktor · May 27, 2026 · 32 min
• Ep. 294: Mapping the World of Wine with Karen MacNeil · May 20, 2026 · 44 min
• Ep. 293: Challenging the Status Quo with Brett Berish · May 13, 2026 · 38 min
• Ep. 292: Crafting Excellence with Alison Rodriguez · May 6, 2026 · 52 min