About this episode

Caitlin Embree interviews Paul Lowry about improving patient retention and profitability through effective membership plans in dental practices.

In this episode of Coach's Corner, Caitlin Embree interviews Paul Lowry, co-founder of Dental Menu, to solve one of the biggest bottlenecks in dental practice management: failing in-house membership plans. While dropping insurance is a common goal, data shows that unmanaged cash-pay patients only have a 12% retention rate over five years, compared to 64% for insured patients. To achieve sustainable dental practice growth, practice owners must treat their membership programs like true subscriptions (e.g., Netflix or Amazon Prime) rather than one-off "Groupon" discount bundles that cause renewal gaps. Poorly administered plans not only create massive administrative headaches but also artificially lower your practice valuation by forcing you to zero out production or write off massive adjustments. Here is your blueprint for upgrading your dental practice management through a properly structured membership plan: Stop the "Discount" Mindset: Shift from selling a bundled package of cleanings to an auto-renewing subscription model to prevent patients from lapsing for months at a time. Fix Your Accounting: Stop adjusting membership preventative care to $0, as it destroys your KPIs…

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• Maximizing Efficiency: Implementing Virtual Dental Assistants for Success · June 22, 2026 · 41 min
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