About this episode

Sheila Kloefkorn discusses how B2B companies can improve their marketing strategies to better connect with their audience and adapt to modern challenges.

Most companies are not failing at marketing because they chose the wrong platform; they are failing because the strategy, message, and target audience are misaligned.   In this episode of Sharkpreneur , Seth Greene interviews Sheila Kloefkorn, CEO & President of KEO Marketing Inc., who shares how B2B companies can move beyond scattered marketing and build strategies that connect with the right audience, answer real buyer questions, and support long-term growth. She also discusses the impact of AI on search, SEO, paid ads, reputation management, and YouTube, and explains why educational content is becoming essential to the modern buyer journey.   Key Takeaways: → Marketing works best when strategy precedes tactics. → Mid-market companies often lack senior marketing leadership. → A fractional CMO can help bridge the gap between strategy and execution. → The right message starts with understanding the customer’s needs and pain points. → SEO must account for AI chat results and for frequently asked questions. Sheila Kloefkorn is a marketing expert with more than 25 years of experience helping organizations increase revenue through strategic, results-driven marketing…

People in this episode

Host: Seth Greene

Guest: Sheila Kloefkorn

Topics covered

• mid-market marketing
• B2B marketing
• marketing strategy
• AI in marketing
• customer needs
• SEO
• educational content

Keywords

• mid-market marketing
• B2B
• marketing strategy
• AI
• SEO
• customer needs
• educational content
• digital marketing
• reputation management

Mentioned in this episode

Organizations: KEO Marketing Inc., KEO Marketing, Fortune 1000

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