SharkPreneur

Law firms can spend heavily on marketing and still not know what is actually generating new cases. In this episode of Sharkpreneur, Seth Greene interviews Nick Cohen, Esq., COO at Matador Solutions, who explains why law firms should focus less on vanity metrics and more on lead tracking, cases generated, and measurable return on investment. He explains how Google reviews, referrals, high-intent search, and emerging AI platforms such as ChatGPT are reshaping how potential clients find and choose attorneys. Nick also discusses the shift from traditional SEO rankings toward AI citations and mentions, and outlines the three areas he believes smaller law firms should prioritize over the next year. Key Takeaways:→ Law schools generally do not teach attorneys how to market, manage, or grow a law firm, leaving many lawyers with a major business knowledge gap.→ Traffic and impressions can become vanity metrics if they do not translate into qualified leads and new cases.→ High-intent searches are more valuable than broad traffic because they come from people actively seeking legal help.→ AI search is beginning to influence how consumers find attorneys, with some users moving directly to tools like ChatGPT rather than starting with Google.→ Referrals remain highly valuable because they typically convert at a higher rate than cold internet leads do. Nick Cohen, Esq., is Matador’s Chief Operating Officer and a licensed California attorney. He began in legal marketing at 12, learning to code and generate business online. After earning his business degree from USC’s Marshall School, he managed more than $10M in digital ad spend at a Los Angeles e-commerce company. He then attended Loyola Law School on a merit scholarship in the evenings while working at Matador during the day. He now brings both legal expertise and performance marketing experience to Matador’s 160+ law firm partners. Connect With Nick:Website: https://www.matadorsolutions.net/Facebook: https://www.facebook.com/matadorsolutionsllc/Instagram: https://www.instagram.com/matador.solutions/LinkedIn: https://www.linkedin.com/company/matador-solutions-llc/https://www.linkedin.com/in/nickecohen/YouTube: https://www.youtube.com/@matadorsolutions809

What if the key to growing online is not attracting the largest audience but creating a place where people genuinely feel connected and want to return? In this episode of Sharkpreneur, Seth Greene interviews Lea Rosenberry, Head of Community at Chatter Social, who explains how the platform evolved from a content-focused social network into a community-first environment centered on live interaction and meaningful connection. She explains why community can be more valuable than audience size, how data helps identify the behaviors that keep people engaged, and why making newcomers feel welcome is critical to long-term retention. Lea also explores live podcasting, virtual events, creator monetization, personalized onboarding, and how Chatter Social hopes to foster more authentic human connection in an increasingly AI-driven digital world. Key Takeaways:→ Strong online communities are built on connection and belonging, not on simply producing more content.→ Features such as video, live rooms, screen sharing, and groups can help users find and connect with people who share their interests.→ Community platforms can become more effective by using real user behavior and engagement data to guide product decisions.→ Podcasts can become more interactive when hosts bring live audiences into the experience and invite listeners to join the conversation.→ Creator monetization tools, such as peer-to-peer tips, can help increase both engagement and platform retention.Lea Rosenberry is the Head of Community at Chatter Social, an interactive streaming platform that brings people together in real time. A lifelong educator and IT trainer, she has spent her career helping others adapt to new technologies and build confidence in the digital world. She now applies those skills to cultivate vibrant, supportive communities where people feel connected and empowered to thrive.  Connect With Lea:Website: https://chattersocial.io/Instagram: https://www.instagram.com/chatter_us/X: https://x.com/chatter_usBlueSky: https://bsky.app/profile/chattersocial.io

A packed bar can look wildly successful from the outside while quietly losing money behind the scenes. In this episode of Sharkpreneur, Seth Greene interviews Chris Schneider, Bar Business Coach, who shares why many bars struggle not because they lack customers, but because owners often lack the financial systems, pricing discipline, labor management, and business acumen needed to protect margins. He explains the importance of prime cost, hiring for attitude rather than experience, creating a memorable guest experience, and making dozens of small operational improvements that collectively improve the bottom line. Chris also explores how AI can support back-office operations, why owners need to rely on data instead of instinct alone, and what he would change first when turning around a struggling neighborhood bar. Key Takeaways:→ A bar can be packed with customers and still lose money if pricing, labor, entertainment, and other operating costs are not properly managed.→ Hospitality businesses often struggle when passion and operational experience are not paired with strong business and financial skills.→ Prime cost, which combines labor and the cost of goods sold, is one of the most important metrics bar and restaurant owners need to monitor.→ A clean, well-maintained restroom can strongly influence how guests perceive the overall cleanliness and quality of the entire establishment.→ Delivering an exceptional guest experience can generate more valuable word-of-mouth marketing than many traditional advertising methods. Chris Schneider bridges three critical areas in hospitality: operations, financial systems, and education. A former bar owner, he learned firsthand how to be profitable by managing neighborhood bars where every decision impacts the bottom line. His experience at Intuit as a QuickBooks Live Manager exposed him to patterns across thousands of small businesses, revealing that success comes from better systems and smarter use of financial data.Chris later taught hospitality at Ivy Tech, where he refined his ability to turn complex challenges into repeatable systems. He now coaches bar owners using his MCC Framework—Mindset, Concept, Culture—to improve profitability and operations.He hosts The Bar Business Podcast, reaching listeners in 100+ countries, and is the author of multiple industry books. Chris helps independent bar owners build profitable, system-driven businesses that align with their vision. Connect With Chris:Website: http://barbusinesscoach.com/Facebook: https://www.facebook.com/barbusinesscoach/Instagram: https://www.instagram.com/barbusinesscoachLinkedIn: https://www.linkedin.com/in/chris-schneider-74732021/YouTube: https://www.youtube.com/channel/UCsyvnkceZSVsRMTJdnB4SuQ

What if the biggest constraint in your business is not your strategy, team, or marketing, but the underlying beliefs that shape how you experience them all? In this episode of Sharkpreneur, Seth Greene interviews Brian D. Ridgway and Abigail Morgan, who present the Level 5 Mentoring framework for examining deeper patterns that can contribute to recurring business struggles, including financial volatility, overwork, difficult clients, hiring challenges, and persistent stress. Brian explains his concept of 100% personal responsibility, the theory of constraints, and the five paradigms he uses to describe how people relate to themselves, their business, and the world around them. Abigail translates the framework into practical business terms, sharing her own experience with financial instability and explaining how greater awareness of underlying patterns can help entrepreneurs approach money, leadership, teams, and growth differently. Key Takeaways:→ Financial volatility, overwork, and team issues can signal deeper business trends.→ Entrepreneurs may fear success because growth brings new responsibilities.→ Addressing the core constraint can make other strategies more effective.→ The Level 5 framework outlines five paradigms for viewing life and business.→ Awareness is the first step toward changing recurring business patterns. Beyond outdated self-help, endlessly rehashed, superficial “positive thinking” approaches, and incomplete, airy-fairy spiritual approaches lies the next level: The Level 5 Paradigm and “Spellbreak” Technology. Based on years of personal research, Brian D. Ridgway has unlocked the door to immediate, deep, and lasting transformation. After an abusive childhood, Brian dove into self-help and personal development to improve his life. As program after program failed to deliver the promised transformation, Brian became a self-proclaimed “Self-Help Junkie,” eventually investing more than $300,000 and tens of thousands of hours in his desperate quest for a life that “worked.” At his lowest, most hopeless point, homeless and suicidal, Brian experienced what he calls his “Miracle Moment,” a single blast of infinite awareness and insight in which he discovered “The Level 5 Paradigm.” His entire life transformed. He went from homeless to living in paradise in Hawaii and has dedicated his life to spreading the “LEVEL 5 TECHNOLOGY” and helping others attain true, lasting personal freedom. If you’re looking for rehashed, new-age jargon, that’s not what you’ll find with Brian. But if you’re seeking an expert who has “been there, done that” and helps people eliminate the illusion of problems to access their Infinite Intelligence, Brian is the one to call. Abigail Morgan is the founder of the OCM Method and a soul-led business consultant who helps coaches, therapists, and healers build profitable businesses that align with who they are and how they want to work. As a single mom, dog mom, violinist, intuitive Celtic Seer, and passionate practitioner of embodiment and mind-body-soul work, she brings a deeply holistic perspective to business growth and personal transformation. She also partners with Maxine Haller, the creator of the MAP Whole Brain Balance Method, to help clients integrate embodiment, mindset, and alignment into how they live, work, market, and grow their businesses. Connect With Brian:Website: https://level5mentoring.com/shark.Facebook: https://www.facebook.com/BrianDRidgwaySpellbreaker/Instagram: https://www.instagram.com/level5mentor/https://www.instagram.com/briandridgway/LinkedIn: https://www.linkedin.com/in/briandridgway/TikTok: https://www.tiktok.com/discover/brian-d-ridgwayYouTube: https://www.youtube.com/c/BrianDRidgway/videos Connect with Abigail:Website: https://www.abigailmorgancoaching.com/Facebook: https://www.facebook.com/abigailsteidleyInstagram: https://www.instagram.com/slackermagicsystem/

The difference between a good exit and an extraordinary one may hinge on finding the buyer who sees value others overlook. In this episode of Sharkpreneur, Seth Greene interviews Andy Harris, President, North America Strategies, and Managing Director at STS Capital Partners, who explains how entrepreneurs can maximize their businesses' value by looking beyond standard industry multiples and identifying buyers who recognize strategic value in an acquisition. He explains the difference between financial and strategic buyers, why a competitive sale process can yield dramatically different outcomes, and how the right strategic fit can generate a significant premium. Andy also discusses lessons from The Extraordinary Exit and why a successful sale should take into account an owner's financial goals, personal priorities, legacy, and the business's future home. Key Takeaways:→ Relying solely on standard industry multiples can cause business owners to leave substantial value on the table.→ An experienced sell-side advisor can help identify and demonstrate strategic value that a seller may not recognize independently.→ Running a competitive process can create leverage by giving multiple qualified buyers the opportunity to compete for the business.→ The highest offer is not always the best when an owner also cares about the company's and its people's future.→ A successful exit strategy should account for the owner's personal goals, including whether they want to remain involved or leave the business entirely.Andy Harris is a seasoned M&A leader, CEO, and advisor with over 30 years of experience driving growth and value through strategic transactions. As President, North American Strategies at STS Capital, he advises clients and partners across all phases of the M&A process, with deal experience ranging from $20 million to $1 billion. He has helped business owners achieve premiums of 40% to 100% by identifying the right strategic buyers. Andy previously served as CEO of Accella Performance Materials, where he grew revenue 6x and profit 8x through organic growth and 14 acquisitions before a successful exit. He also led Syrgis and Vantage Specialty Chemicals through significant growth and transformation initiatives. With deep expertise in industrial manufacturing and B2B sectors, Andy is an active member of YPO and a recognized leader in M&A strategy and execution. Connect With Andy Harris:Website: https://stscapital.com/LinkedIn: https://www.linkedin.com/company/stscapitalpartners/YouTube: https://www.youtube.com/@stscapital

What happens when you achieve the money, cars, and freedom you wanted, yet still feel something important is missing? In this episode of Sharkpreneur, Seth Greene interviews Daniel Krynzel, Founder of The Big Balls Brotherhood, who shares how achieving financial success without personal fulfillment inspired him to create the Big Balls Brotherhood, a leadership and accountability community for entrepreneurs, business owners, and executives. He explains how purpose, mindset training, supportive relationships, and gamified accountability help men follow through on their commitments and achieve higher levels of performance. Daniel also discusses overcoming entrepreneurial isolation, building a mission-driven life, and surrounding yourself with people who genuinely want you to win. Key Takeaways:→ Financial success doesn’t automatically lead to fulfillment.→ Entrepreneurs need an environment that fosters action, accountability, and growth.→ Group accountability helps entrepreneurs maintain momentum by establishing external expectations for their commitments. → Mindset training helps leaders focus on what they want to create rather than constantly reacting to problems and circumstances. → Consistent micro-decisions shape long-term results and help people become their strongest selves.  Daniel Krynzel is a serial entrepreneur, business leader, and founder of The Big Balls Brotherhood. He has built multiple million-dollar businesses, closed high-stakes deals, and developed a reputation for decisive action, fearless leadership, and the pursuit of ambitious goals. After experiencing both extraordinary success and profound personal loss, Daniel redefined his purpose and committed himself to helping other men become stronger leaders. Through The Big Balls Brotherhood, he challenges men to move beyond mediocrity, lead with courage, and build lives grounded in strength, purpose, and intentional action. Connect With Daniel:Website: https://bigballsbrotherhood.com/Facebook: https://www.facebook.com/bigballsbrotherhoodInstagram: https://www.instagram.com/bigballsbrotherhoodLinkedIn: https://www.linkedin.com/company/big-balls-brotherhood/YouTube: https://www.youtube.com/@bigballsbrotherhood

The right six words can do more for your brand than 60,000 forgettable words. In this episode of Sharkpreneur, Kevin Harrington and Seth Greene interview Bill Schley, CEO and Founder of The Brand Titans USP Master Programs, who explains how microscripts help businesses communicate their unique value in a sentence or fewer. Drawing on lessons from the legendary advertising agency Ted Bates, Bill shares the five rules for an effective unique selling proposition and how to turn that positioning into a memorable problem-solution story. He also reveals why the most powerful brand messages are concise, believable, repeatable, and clearly differentiated from the competition. Key Takeaways:→ An effective brand must clearly communicate what the business does that no one else can. → Branding has little value if it fails to meaningfully differentiate a company from its competitors. → The differentiating benefit must be important to the customer and relevant to a real need. → Microscripts are short, memorable phrases that are easy to understand, remember, and repeat.→ A strong brand story should clearly present a problem, introduce the solution, and explain how the world changes as a result. Bill Schley is an award-winning branding expert, New York Times bestselling author, and lifelong entrepreneur. He is the originator of the Micro-Script concept in brand communications and is credited by celebrated marketers as the #1 USP expert in the world. His USP-centered brands have generated over $1.5 billion in documented new-business valuation and brand equity across companies ranging from global giants to acquired startups. Bill began his career as a writer at the legendary Ted Bates Advertising Agency, the original Mad Men agency in New York, where he won a National Effie Award for sales-effective advertising. His highly acclaimed books on branding and marketing are taught by experts worldwide. In addition to his latest book, The Micro-Script Rules: How to Tell Your Story and Differentiate Your Brand in a Sentence or Less, he is the author of The UnStoppables, a New York Times bestseller; Why Johnny Can’t Brand, which won Strategy+Business Magazine’s Top 5 Marketing Books of the Year award; and The Power of 10, an Amazon bestseller. Connect With BillWebsite: https://brandtitans.com/LinkedIn: https://www.linkedin.com/in/billschley/ 

What if every webinar registrant received a personalized call at the exact right moment without adding another salesperson to your team? In this episode of Sharkpreneur, Seth Greene interviews Sam Chang, Founder and CEO of VTM Group, who shares how his journey from door-to-door sales and virtual staffing led him to build AutoCaller AI, a voice AI platform that automates sales conversations. He explains how an AI webinar concierge can contact registrants before, during, and after an event to improve attendance, engagement, follow-up, and overall conversion rates. Sam also discusses drop-off recovery, personalized conversations, AI-powered sales agents, and his vision for helping more businesses build scalable webinar funnels. Key Takeaways:→ AutoCaller AI automates sales calls while maintaining a realistic tone, personalization, and conversational engagement. → Webinar operators often lose potential revenue because they lack the staff to contact every registrant personally. → Calling registrants shortly before an event can improve attendance and reduce missed opportunities.→ AI can contact no-shows five, ten, or fifteen minutes after a webinar starts, encouraging them to join. → Post-webinar calls can deliver replays, promote upcoming events, book appointments, or present special offers.  Sam Chang is the founder and CEO of VTM Group, which includes VTMEMBER, a virtual staffing company, and AutoCaller AI, an AI-powered appointment-booking platform. He scaled VTMEMBER from zero to 250 employees in three years, serving clients across North America. Through AutoCaller AI, Sam helps businesses automate speed-to-lead calling, follow-up, appointment booking, and pipeline reactivation without adding headcount. The platform integrates with GoHighLevel and combines AI voice agents, paid advertising, automated nurture, and trained closers to improve show rates, close rates, and revenue growth. Before founding VTM Group, Sam helped expand TELUS’s door-to-door sales operation from 25 to 350 representatives and contributed to more than $750 million in revenue. He later developed a nationally adopted sales curriculum and brought advanced sales psychology into AI voice technology. Connect With Sam:Website: http://vtmember.ca/Instagram: https://www.instagram.com/vtmember/X: https://x.com/vtmemberteamFacebook: https://www.facebook.com/vtmemberteamLinkedIn: https://www.linkedin.com/company/vtmember

What if the fastest path to business ownership is not building from scratch, but choosing the right proven system? In this episode of Sharkpreneur, Seth Greene interviews Adam Goldman, Franchise Consultant, who explains how franchise ownership can give aspiring entrepreneurs a proven system, greater agency, and a path out of corporate life. He shares how to evaluate opportunities, assess cultural fit, use franchisee validation, and understand the realities behind earnings claims and startup cash flow. Adam also reveals the biggest myths, red flags, and due-diligence questions that prospective owners should consider before choosing a franchise. Key Takeaways:→ Franchise ownership can provide a proven system for entrepreneurs who do not want to build every process from scratch.→ The best franchise owners recognize the value of following an established model, especially during the early stages of business. → Franchising extends beyond restaurants, with opportunities available across dozens of industries. → Cultural alignment between the franchisee and franchisor can be just as important as the financial opportunity.→ The right franchise can give professionals greater control over their time, income, career, and family life.  Adam Goldman is a franchise consultant, experienced investor, serial entrepreneur, franchisee, and Master Franchisor with more than 20 years of experience building and growing businesses across multiple industries and continents. Throughout his career, Adam has founded three successful companies on two continents, including an IT company in Poland and a real estate investment company in Texas. Most recently, he grew the Vanguard Cleaning Area Developer concept in Houston into a multimillion-dollar annual enterprise with more than 30 franchisees and 300 customers, which he successfully sold. Adam brings a unique blend of hands-on franchise ownership, business investment experience, and entrepreneurial insight to his work as a franchise consultant. His background allows him to guide aspiring business owners through the franchise selection process with a practical, real-world perspective. Connect With Adam:Website: https://www.franchisecoach.net/Instagram: https://www.instagram.com/franchisecoach_adam/Facebook: https://www.facebook.com/leadingfranchiseconsultant/LinkedIn: https://www.linkedin.com/in/adamgoldmanfranchise/YouTube: https://www.youtube.com/channel/UCRQCtHcOPenRfQ_0IlMY08Q

Success grows stronger when faith, health, relationships, business, and finances are all moving in the same direction.In this episode of Sharkpreneur, Seth Greene interviews Ken Joslin, Founder and CEO of Grow Stack Drive, who shares his journey from youth ministry and church planting to real estate, entrepreneurship, and coaching high-performing faith-based entrepreneurs. He also explains why faith, health, and relationships must come before business and finances, how mindset and wisdom shape leadership, and why proximity to the right people can be a powerful catalyst for growth.Key Takeaways:→ Grow Stack Drive was created to support high-performing faith-based entrepreneurs through coaching, community, and leadership development.→ The Core Five Framework focuses on faith, health, relationships, business, and finances.→ Mindset alignment matters because big dreams can stall when limiting beliefs drive decision-making.→ Relationships are central to growth because the right people often unlock the next level of opportunity.→ Intentional relationships can serve as a cheat code for growth in life and business.Ken Joslin is a former pastor, top-producing real estate broker, and serial entrepreneur. He’s the visionary behind the Grow Stack Drive movement, the CREATE Conference, and the As The Leader Grows podcast. Ken has coached and spoken with thousands of leaders, but his greatest calling is helping people clarify their God-given identity and build the life and business they were born to lead.Connect With Ken:Website: https://growstackdrive.com/Instagram: https://www.instagram.com/kenjoslin/Facebook:  https://www.facebook.com/realkenjoslinLinkedIn: https://www.linkedin.com/in/ken-joslin-86812b197/

A tiny molecule produced inside your body may play a major role in how well you circulate blood, manage inflammation, exercise, and age. In this episode of Sharkpreneur, Seth Greene interviews Nathan S. Bryan, Ph.D., Founder, Chairman, and CEO of Bryan Therapeutics, Inc., who explains nitric oxide’s role in blood-vessel function, tissue oxygenation, inflammation, metabolism, and cellular energy, and shares his view on everyday habits that can affect the body’s natural production. He also discusses the oral microbiome, dietary considerations, lifestyle practices, consumer education, and the research-based standards he believes people should use when evaluating nitric oxide-related products. Key Takeaways:→ Nitric oxide helps regulate blood flow, oxygen delivery, inflammation, metabolism, and cellular signaling. → Oral-care habits may affect the oral microbiome, which helps metabolize dietary nitrate.→ Green vegetables and beets may contain dietary nitrate.→ Product claims should be supported by scientific and clinical data. → Lifestyle habits influence nitric oxide production.  Dr. Nathan S. Bryan earned his undergraduate Bachelor of Science degree in Biochemistry from the University of Texas at Austin and his doctoral degree from Louisiana State University School of Medicine in Shreveport, where he was the recipient of the Dean’s Award for Excellence in Research. He pursued his postdoctoral training as a Kirschstein Fellow at Boston University School of Medicine's Whitaker Cardiovascular Institute. After a two-year post-doctoral fellowship, in 2006, Dr. Bryan was recruited to join the faculty at the University of Texas Health Science Center at Houston by Ferid Murad, M.D., Ph.D., 1998 Nobel Laureate in Medicine or Physiology.  Dr. Bryan has been involved in nitric oxide research for the past 25 years and has made many seminal discoveries in the field, has dozens of issued patents, and has published more than 100 peer-reviewed scientific articles in some of the top science and medical journals. Dr. Bryan is a best-selling author and successful entrepreneur who has built a billion-dollar enterprise value portfolio of companies. Dr. Bryan is one of the most successful inventors and top revenue producers in the history of the University of Texas Health Sciences Center at Houston. He is currently the Founder, Chairman, and CEO of Bryan Therapeutics, Inc., a privately held, clinical-stage biotechnology company actively engaged in the discovery and development of nitric oxide-based therapies. BTI has active drug development programs in heart disease, Alzheimers’ Disease, and topical drugs for diabetic ulcers and non-healing wounds. Dr. Bryan’s consumer line of nitric oxide products is among the most innovative and successful on the market. Dr. Bryan is an international leader in molecular medicine and nitric oxide biochemistry.  Connect With Nathan:Website: https://n1o1.com/https://bryantherapeutics.com/ Instagram: https://www.instagram.com/drnathansbryan X: https://x.com/drnitric LinkedIn: https://www.linkedin.com/in/drnathansbryan/ YouTube: https://www.youtube.com/@drnathansbryannitricoxide

Your business can be busier than ever, bringing in more revenue, yet still leave you wondering where all the cash went. In this episode of Sharkpreneur, Seth Greene interviews Diane Gardner, Profit and Tax Coach, who explains why many owners face a profit problem rather than a revenue problem and how unpriced job costs, rising expenses, and unclear financial reporting can quietly drain cash from a growing business. Diane also shares how profit-first accounting structures, proactive tax planning, and simple dashboards can help owners protect cash, make better decisions, and create more time and freedom. Key Takeaways:→ Generating more sales does not automatically resolve cash-flow problems. → Profit coaching identifies the biggest profit leaks first and focuses on practical fixes that deliver fast, meaningful results. → Allocating each dollar spent can help protect funds for materials, payroll, taxes, overhead, and profit. → Opening separate tax and profit accounts is a realistic step toward building stronger financial assets. → Owner freedom means more time, less stress, and the ability to hire and delegate, not just more money.  Diane Gardner, Your Profit & Tax Coach, is a speaker, best-selling author, Quilly Award recipient, and host of the Profitable Home Services Podcast. She is a Mastery Level Certified Profit First Professional, Certified Fix This Next Fixologist, Certified Tax Strategist, and Enrolled Agent. Diane helps home service business owners maximize profits, stop overpaying taxes, and gain clarity around their numbers through profit planning and tax planning. Using Profit First principles, she helps owners reduce expenses, increase profit margins, uncover missed opportunities, and keep more money in their pockets. Diane is also a strong believer in masterminds and coaching, participating in three mastermind groups while coaching other entrepreneurs. She is the author of several books, including Your Path to Profit$ and 10 Most Expensive Tax Mistakes. Connect With Diane:Website: https://taxcoach4you.com/Facebook: https://www.facebook.com/profitcoach4youhttps://www.facebook.com/dianebgLinkedIn: https://www.linkedin.com/in/dianeberrethgardner/YouTube: https://www.facebook.com/dianebg