Primitive Skateboarding Founder Paul Rodriguez on Building a Brand That Outlasts You
About this episode
Pro skater Paul Rodriguez discusses his journey in building Primitive Skateboarding and the lessons learned along the way.
Pro skater Paul “P-Rod” Rodriguez built Primitive Skateboarding from a Nike-exclusive sneaker shop into a $20 million skate and apparel empire, and almost none of it went according to plan. Here he breaks down the mindset he learned on a board and applied to building a brand designed to outlast his career.
Topics covered
- branding
- entrepreneurship
- skateboarding
- business strategy
- career development
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