About this episode

Tessa Cohen and Sara Sebastjanska discuss how they launched their bandage brand Benjie by crashing Coachella and selling out their inventory without any budget.

Tessa Cohen and Sara Sebastjanska built Benjie—a clean, chemical-free bandage brand—with no outside money and no product development experience. They launched by crashing Coachella with handmade posters and pitching strangers in festival bathrooms, selling out their entire inventory within a week, without spending a dollar on ads.

Topics covered

• entrepreneurship
• marketing

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