The Science of Scent: How Nicola Elliott Scaled NEOM into a Global Wellness Powerhouse
About this episode
Nicola Elliott discusses how she scaled NEOM into a global wellness brand focused on customer emotions and core wellbeing needs.
NEOM founder Nicola Elliott built a global wellness brand organized entirely around four core wellbeing needs: Sleep, De-stress, Energy and Mood Boost. Starting with a single candle and a £15,000 bet, the company used essential oils to create a global business. Nicola shares how centering customer emotions shaped NEOM’s product line, retail strategy, and expansion into the US.
Topics covered
- wellness
- essential oils
- customer emotions
- retail strategy
- business growth
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