About this episode

This episode discusses the market potential of growing and selling cut flower seedlings with insights from three flower farmers.

https://youtu.be/xnlzif1Nue0?si=60_eh0nNVHX1Gg42 The theme of today’s episode is straight from our Slow Flowers Floral Insights and Industry Forecast – an insight that identifies cutting garden plants as an important business channel. Flower farmers are translating their expertise into new revenue streams by growing and selling cut flower seedlings and starts to flower lovers and fellow growers. Last fall, we produced a report for Johnny’s Seeds’ newsletter on this trend and today, three of the growers featured in that story share more about their cutting garden plant collections. As the idea of “gardening like a flower farmer” has taken off, and as home gardeners and floral enthusiasts ask for the unique cultivars that the pros grow, we’re thrilled that more gardeners want to jump-start their cutting gardens with flowers sown by someone else. For the consumer, this means having a cut flower garden without the grit and grind of farming. For flower farmers and farmer-florists it means trading your time and knowledge for a rewarding new revenue stream. Kate Skelton, Fawn Rueckert (pictured in overalls), and Carol Wetzel It's the season for plant sales and for encouraging customers…

More episodes of Slow Flowers Podcast

• Episode 766: Adding a flower farm and floral shop to a retail nursery center with Delisa Hiel of Gardenwerks in Helena, Montana · April 29, 2026 · 45 min
• Episode 765: Beyond the Bouquet: Expanding Your Flower Business Through Education and Experience with Xenia D’Ambrosi of Sweet Earth Co. · April 22, 2026 · 53 min
• Episode 764: A visit House Flowers, Megan Homewood’s 100-square-foot flower shop in Shelton, Washington · April 15, 2026 · 1h 8m
• Episode 763: Colleen McCoole Payne on collective flower selling through Kansas City Flower Farmers Wholesale Market · April 8, 2026 · 59 min
• Episode 762: Sarah Nayani of Grow Girl Seattle on teaching gardeners how to plan and plant their backyard cutting gardens · April 1, 2026 · 42 min
• Episode 760: “The Beginner’s Cut Flower Garden,” with author Elizabeth Brown of Foxglove Farmhouse · March 18, 2026 · 45 min

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