Episode 763: Colleen McCoole Payne on collective flower selling through Kansas City Flower Farmers Wholesale Market
About this episode
Colleen McCoole Payne discusses the Kansas City Flower Farmers Wholesale Market and the evolution of collective flower selling.
https://youtu.be/cGL1isNsbbE?si=h00tMUumLpTPXCH3 Collective flower selling is on the rise and we continue to see numerous models across the continent and even abroad. The origin comes from traditional farmers’ markets and has since diversified to include cooperatives, co-marketing ventures and solo-run farmer-to-florist hubs. The structures reflect the desires and business objectives of their founders, and today you’ll hear from Colleen McCoole Payne, co-founder and chief administrator of the Kansas City Flower Farmers Wholesale Market. The KC Flower Farmers Wholesale Market is a mouthful, but was intentionally named to distinguish this venture in the local market. Colleen owns FarmStrong Flowers, a regenerative specialty cut flower farm in Bucyrus, Kansas. I recently spoke with her about the market model she and 21 fellow growers have developed, which she describes to florists as similar to shopping a farmers market and paying for the product from each farm that they buy from. The Market has a new lease and a new location, and as Colleen says, “it’s still a work in progress and we are evolving to make it work better!” Dahlias from FarmStrong Flowers More than 20 flower farmers…
More episodes of Slow Flowers Podcast
- Episode 766: Adding a flower farm and floral shop to a retail nursery center with Delisa Hiel of Gardenwerks in Helena, Montana
- Episode 765: Beyond the Bouquet: Expanding Your Flower Business Through Education and Experience with Xenia D’Ambrosi of Sweet Earth Co.
- Episode 764: A visit House Flowers, Megan Homewood’s 100-square-foot flower shop in Shelton, Washington
- Episode 762: Sarah Nayani of Grow Girl Seattle on teaching gardeners how to plan and plant their backyard cutting gardens
- Episode 761: Growing Flower Seedlings for Profit, with Kate Skelton of Gratitude Flowers, Carol Wetzel of The Little Farm on Olga Road, and Fawn Rueckert of Sego Lily Flower Farm and Snuck Flowers
- Episode 760: “The Beginner’s Cut Flower Garden,” with author Elizabeth Brown of Foxglove Farmhouse
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