Episode 765: Beyond the Bouquet: Expanding Your Flower Business Through Education and Experience with Xenia D’Ambrosi of Sweet Earth Co.

About this episode

In this episode, Xenia D’Ambrosi discusses her online course on eco-friendly cutting gardens and its impact on her flower business.

https://youtu.be/PDyvSAAA7FI We’ve recently highlighted Slow Flowers members who serve not only the professional floral market, but the home gardener in search of cut flowers, flower seedlings, education, and inspiration. Capturing the attention of this often-overlooked population is not hard these days. Home gardeners and flower lovers are avid followers of social media’s influential growers and designers.They are the principal buyers of books about cut flower gardening and about growing specific types of flowers, as well as the shoppers who eagerly line up to buy cutting garden plants not always seen at garden centers. After hosting several recent episodes on this theme, I continue the conversation in today’s episode with Xenia D'Ambrosi of Sweet Earth Co. Xenia shares how she developed an online course, The Eco-Friendly Cutting Garden, to teach students how to plant a backyard flower garden that benefits the environment. The course evolved from a series of in-person, on-farm workshops, adapted for an online format to serve a wider population of cutting garden students. Xenia discusses how she developed the course, the demographic of her students, and the ways this course…

People in this episode

Host: Debra Prinzing

Guest: Xenia D’Ambrosi

Topics covered

• flower business
• education
• sustainable gardening
• online courses
• home gardening

Keywords

• flower business
• cut flowers
• online course
• sustainable gardening
• home gardener

Mentioned in this episode

Organizations: Sweet Earth Co.

Books & works: The Flower Farmers

More episodes of Slow Flowers Podcast

• Episode 767: Floral tourism at FAM Flower Farm in Lisse, Holland · May 6, 2026 · 47 min
• Episode 766: Adding a flower farm and floral shop to a retail nursery center with Delisa Hiel of Gardenwerks in Helena, Montana · April 29, 2026 · 45 min
• Episode 764: A visit House Flowers, Megan Homewood’s 100-square-foot flower shop in Shelton, Washington · April 15, 2026 · 1h 8m
• Episode 763: Colleen McCoole Payne on collective flower selling through Kansas City Flower Farmers Wholesale Market · April 8, 2026 · 59 min
• Episode 762: Sarah Nayani of Grow Girl Seattle on teaching gardeners how to plan and plant their backyard cutting gardens · April 1, 2026 · 42 min
• Episode 761: Growing Flower Seedlings for Profit, with Kate Skelton of Gratitude Flowers, Carol Wetzel of The Little Farm on Olga Road, and Fawn Rueckert of Sego Lily Flower Farm and Snuck Flowers · March 25, 2026 · 1h 1m