How to Get Your Product Into Holiday Gift Guides (Gift Guide Editor Shares What Works)
About this episode
In this episode, Gloria Chou interviews Trae Bodge about how to effectively pitch products for holiday gift guides.
Want to get your product featured in holiday gift guides, product roundups, and shopping articles without hiring a PR agency? In this episode, Gloria sits down with shopping expert, journalist, and gift guide editor Trae Bodge to discuss exactly how commerce writers choose products, what makes a pitch stand out, and the biggest mistakes founders make when pitching gift guides. Trae has written for MSN, Newsweek, CNN Underscored, GOBankingRates, Women's Day, and more. She shares behind-the-sce...
People in this episode
Host: Gloria Chou
Guest: Trae Bodge
Topics covered
- holiday gift guides
- product pitching
- commerce writing
- marketing strategies
- founder mistakes
Keywords
- holiday gift guides
- product roundups
- shopping articles
- commerce writers
- pitching mistakes
Mentioned in this episode
Organizations: MSN, Newsweek, CNN Underscored, GOBankingRates, Women's Day
More episodes of Small Business PR
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- Why ChatGPT Isn't Recommending Your Small Business (And How to Fix It)
- How to Find Fresh PR Angles Journalists Actually Want to Cover
- Gift Guide PR: 10 Most Common Questions Answered by Shopping Editors
- How to Pitch Journalists: Entrepreneur Editor-in-Chief Jason Feifer Shares What Actually Works
- 5 PR Pitch Hacks That Get Journalists to Open Your Emails
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