About this episode

Experts from Rocket Agency discuss the future of digital marketing in Australia, addressing key trends and challenges for 2026.

Episode Description: What would great marketing look like in Australia this year, especially when the rules are changing faster than most teams can keep up? In this episode, Rocket Agency’s top experts unpack the biggest shifts shaping digital marketing in 2026, from AI search and zero-click behaviour to rising costs, evolving content expectations and the growing importance of creative. Host James Lawrence discusses marketers’ most pressing questions with Mariano Di Lascio (Head of Digital), Joe Alder (Head of SEO), Leesa Mealing (Digital Creative Lead) and David Lawrence (MD). What follows is a practical, honest look at what’s working, what’s not and where marketers should be focusing next. Key Takeaways: Key trends shaping the Australian marketing landscape this year If zero-click search continues to grow, how should marketers measure SEO success differently? With AI-generated content flooding the internet, what does “good” content look like now? One AI use case that’s genuinely delivering ROI? With CPCs rising and competition intensifying, what are the first three levers you’d pull before increasing budget? If you’re leading marketing in 2026, what are you actually automating…

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