About this episode

Vic chats with Ben Gibbs about the impact of the alcohol-free movement on pub culture and social life.

This week on Sober Awkward, Vic chats to Ben Gibbs from The Sober Boozers Club about the rapidly changing world of alcohol-free beer and whether pub culture can survive a generation that’s drinking less, drinking differently, or not drinking at all. Because let’s face it, Vic used to be the kind of customer pubs loved. These days Vic walks into a pub, orders one alcohol-free beer, has a lovely chat, and leaves. Financially speaking, she’s not exactly the customer she used to be. So what does this shift mean for the hospitality industry? Can pubs, breweries and bars survive if people are only ordering one or two drinks instead of six? Is the alcohol-free movement a genuine revolution or just a passing trend? And why are so many younger people choosing not to drink in the first place? Vic and Ben also tackle one of the most debated topics in sobriety: alcohol-free beer. Is it a useful tool or a dangerous game? Should people in early sobriety avoid it altogether? What if it triggers cravings? Why does it work brilliantly for some people and not for others? Most importantly, Ben shares his experience of trying to keep all the things he loved about his old social life, the pub chats…

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