Raina Moskowitz (The Knot) on the Wedding Economy, the Taylor Swift Effect and AI Planning

Raina Moskowitz (The Knot) on the Wedding Economy, the Taylor Swift Effect and AI Planning

From Social Currency with Sammi Cohen by Social Currency

August 4, 2026 · 60 min

About this episode

Sammi Cohen interviews Raina Moskowitz about the wedding economy and the impact of AI on wedding planning.

About two million couples get married in the U.S. every year… and despite economic pressure, they continue to spend an average of $34,000 on the big day. So, why has the wedding industry remained so resilient? This week, Sammi sits down with The Knot CEO Raina Moskowitz to unpack the business of saying “I do.” Raina shares what it was like leaving Etsy to replace The Knot’s longtime founder, how weddings have changed in the last decade, and how Gen Z is reshaping the industry. Then, Raina breaks down the economics of the modern wedding, from the growing divide between elaborate celebrations and intimate ceremonies to why guest count remains the biggest driver of cost. Later, Raina addresses the New Yorker story that questioned The Knot’s business practices and explains how customer criticism influenced the company’s product roadmap, including its new “Close the Loop” feature designed to reduce ghosting between couples and wedding professionals. Plus, she shares how The Knot is integrating with ChatGPT, what AI could take off couples’ plates during the planning process and why trusted data may become even more important as wedding searches increasingly begin inside AI platforms…

People in this episode

Host: Sammi Cohen

Guest: Raina Moskowitz

Topics covered

Keywords

Mentioned in this episode

Organizations: The Knot, Etsy, New Yorker

Products: ChatGPT

Books & works: Close the Loop

Places: U.S.

More episodes of Social Currency with Sammi Cohen

Explore listener stats, chart rankings, contacts and more on the Social Currency with Sammi Cohen podcast page.