Community Is the New Competitive Advantage: Why Relationships Matter More Than Followers

Community Is the New Competitive Advantage: Why Relationships Matter More Than Followers

July 1, 2026 · 10 min

About this episode

Michelle Thames discusses the importance of authentic relationships and community as a competitive advantage in business.

In this episode, Michelle Thames shares why authentic relationships and community have become the ultimate competitive advantage in business. Through stories from her Summer in the South Suburbs dinner, viral local content, and community-building experiences, she explains why connection—not just content—is what creates lasting opportunities and meaningful growth.

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