Why Most People Are Using AI Wrong (And What I’m Doing Instead)

Why Most People Are Using AI Wrong (And What I’m Doing Instead)

June 24, 2026 · 8 min

About this episode

Michelle Thames discusses the correct use of AI in business and marketing.

AI is changing the way creators and entrepreneurs run their businesses, but most people are still using it wrong. In this episode, Michelle Thames explains Kit’s new MCP technology in plain English and shares how AI can help you make smarter marketing decisions using your actual audience and subscriber data.

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