About this episode

The episode discusses how YouTube's expansion into living rooms impacts marketing strategies and offers tips for optimizing content for TV viewers.

Wondering what YouTube's aggressive push into living rooms means for your marketing channel strategy? I interview Liron Segev to learn how to optimize your YouTube channel and content for TV viewers Why YouTube on TV Changes Marketing Optimize Your Channel Banner and Thumbnails for TV Create Longer, Episodic Content for the Couch Audience Understand YouTube's New Unique Reach Metric Prepare for Ask YouTube and AI-Powered Search on TV Take Advantage of YouTube's TV Commerce Features Guest : Liron Segev | Show Notes : socialmediaexaminer.com/728 Review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

People in this episode

Host: Michael Stelzner

Guest: Liron Segev

Topics covered

• YouTube marketing
• TV viewers
• channel optimization
• content strategy
• AI-powered search
• TV commerce

Mentioned in this episode

Organizations: Social Media Examiner, YouTube, Apple Podcasts, art19

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