How Kopparberg's creator partnerships are building a brand that lasts | Nancy Dales, Senior Customer Marketing Manager, Kopparberg

How Kopparberg's creator partnerships are building a brand that lasts | Nancy Dales, Senior Customer Marketing Manager, Kopparberg

From SocialMinds - A Social Media Marketing Podcast by SocialChain

February 16, 2026 · 43 min · Season 1 · Episode 307

About this episode

Nancy Dales discusses Kopparberg's refreshed creator partnerships and their impact on brand building.

Since we last heard from Kopparberg at our live podcast session at MAD//North in 2025 , a lot has happened for the UK's largest fruit cider brand – namely, the launch of i ts refreshed creator and influencer strategy last spring. Since then, the brand has been on a mission to entice its core audience of young adults and m aintain salience for shoppers in the Beer and Cider aisle through savvy partnerships with creators. In this episode, we're joined once again by Kopparberg's senior customer marketing manager Nancy Dales to deep d ive the role of creators in bringing creativity (one of Kopparberg's brand pillar s) to life on social. Expect to learn why Kopparberg had to learn to let go when handing over the creative reins , what it takes to get internal buy-in for your riskiest campaign ideas, and how to sustain cultural relevance outside of your busiest sales period . Got a question or suggestion for the Social Minds podcast? Get in touch at socialminds@socialchain.com .

People in this episode

Guest: Nancy Dales

Topics covered

  • creator partnerships
  • influencer strategy
  • brand building
  • social media marketing
  • cultural relevance

Keywords

  • Kopparberg
  • creator partnerships
  • influencer marketing
  • social media
  • brand strategy

Mentioned in this episode

Organizations: Kopparberg, SocialChain

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