About this episode

Marie Nyman discusses effective paid ads strategies for coaches to achieve significant monthly revenue growth.

Marie Nyman is a paid ads strategist and mentor who helps coaches and online business owners create scalable sales systems using paid advertising. Her clients across multiple industries have achieved up to 10x return on ad spend, added multi-five figures to their monthly revenue, and built evergreen funnels that consistently bring in ideal clients without relying solely on organic content. In today’s episode, Marie joins me to break down why some coaches and consultants scale to $50K, $80K, and even $100K months while others stay stuck despite posting consistently and delivering incredible client results. Marie shares a real “ad horror story” and explores why so many entrepreneurs waste money on ads that bring in low-quality leads who never convert. Marie explains the biggest mistakes people make with lead campaigns, why freebie funnels often fail, and the two major factors that can completely derail results. We also dive into the difference between warm and cold audiences, and the importance of offer positioning. Marie also shares why low-ticket offers often outperform free offers when it comes to attracting buyers instead of freebie seekers. Marie also shares her thoughts on…

People in this episode

Host: Kristin Constable

Guest: Marie Nyman

Topics covered

• paid advertising
• coaching
• sales systems
• lead generation
• audience targeting
• marketing strategy

Keywords

• paid ads
• scalable sales systems
• return on ad spend
• lead campaigns
• offer positioning
• AI-generated copy
• cold traffic conversion

More episodes of Soulful CEO Podcast

• How to Make Impact a Revenue Stream with Tasneem Damji · July 8, 2026 · 33 min

Explore listener stats, chart rankings, contacts and more on the Soulful CEO Podcast podcast page.