Simplifying the Fan Journey with Technology - Bianca Gonzalez-Schulte, NASCAR

From Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing by Sports Geek

February 24, 2026 · 48 min · Episode 448

About this episode

Bianca Gonzalez-Schulte from NASCAR discusses managing track websites and enhancing fan experiences through technology.

Bianca Gonzalez-Schulte from NASCAR shares insights on managing 14 track websites, digital signage innovation, and creating seamless fan experiences at scale. Show notes - https://sportsgeekhq.com/448

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