The Power of Perspective in Sports Business - Ron Li, Player 15 Group (Phoenix Suns)
From Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing by Sports Geek
March 3, 2026 · 1h 3m · Episode 449
About this episode
Ron Li discusses the importance of perspective in sports business, focusing on fan intelligence and communication skills.
Ron Li shares insights on fan intelligence, data commercialisation for partnerships, globalisation as a growth lever, and why communication is the most important skill for analytics professionals. Show notes available at sportsgeekhq.com/449
People in this episode
Host: Sports Geek
Guest: Ron Li
Topics covered
- fan intelligence
- data commercialisation
- globalisation
- communication skills
- analytics
Keywords
- sports business
- fan intelligence
- data commercialisation
- globalisation
- communication skills
Mentioned in this episode
Organizations: Player 15 Group, Phoenix Suns
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