Tripling Membership Through Data - Ben Kerswill, Brisbane Lions
From Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing by Sports Geek
January 13, 2026 · 42 min · Episode 443
About this episode
Ben Kerswill discusses strategies for tripling membership through data and fan engagement.
Ben Kerswill shares insights on membership growth from 25K to 75K, data-driven fan engagement, and leveraging premiership success. Show notes available at https://sportsgeekhq.com/443
People in this episode
Guest: Ben Kerswill
Topics covered
- membership growth
- data-driven engagement
- sports marketing
- fan engagement
- premiership success
Keywords
- membership growth
- data
- fan engagement
- Brisbane Lions
- sports marketing
- premiership success
Mentioned in this episode
Organizations: Brisbane Lions
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