About this episode

This episode discusses how to handle being behind pace in a sports season and offers strategic solutions.

Send us Fan Mail You're halfway through the season and the pacing report says you're behind — maybe way behind. This episode breaks down the three levels of being behind pace, how to diagnose the actual problem instead of panic-marketing your way into a deeper hole, and the strategic paths forward depending on how far off target you really are. Jeremy shares a daily pacing tracker template and explains why protecting future value sometimes matters more than saving today. KEY TOPICS COVERED -...

People in this episode

Host: Jeremy Neisser

Topics covered

• pacing report
• diagnosing problems
• panic marketing
• strategic paths
• future value

Keywords

• pacing tracker
• marketing strategy
• season performance
• diagnosis
• future value

More episodes of Sports Marketing Machine Podcast

• 166 - How Do You Know If Your Agency Is Actually Good? · May 29, 2026 · 13 min
• 164 - The “Always / Never” Customer Service Starter List · May 14, 2026 · 17 min

Explore listener stats, chart rankings, contacts and more on the Sports Marketing Machine Podcast podcast page.