About this episode

Jeremy Neisser discusses how to evaluate the effectiveness of a marketing agency beyond vanity metrics.

Send us Fan Mail Most sports teams hire an agency to sell more tickets — then evaluate them on impressions, clicks, and CPM. In Episode 166, Jeremy Neisser breaks down why those vanity metrics are misleading, what an outside marketing partner can and can't control, and the conversion-focused metrics that actually tell you whether your agency is earning its fee. A practical episode for any marketing director, ticket sales leader, or revenue officer evaluating an outside partner this season. K...

People in this episode

Host: Jeremy Neisser

Topics covered

• agency evaluation
• marketing metrics
• ticket sales
• sports marketing
• conversion metrics

Keywords

• agency performance
• marketing evaluation
• ticket sales strategy
• CPM
• impressions
• conversion-focused metrics

More episodes of Sports Marketing Machine Podcast

• 165 - You’re Behind Pace — Now What? · May 22, 2026 · 34 min
• 164 - The “Always / Never” Customer Service Starter List · May 14, 2026 · 17 min

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