Beyond the Buzzwords: What’s actually working in sports tech?

About this episode

This episode discusses the tangible impacts of sports technology and its evolution from hype to measurable results.

Recorded live during our recent Global SportsTech Report 2026 launch event held at Meta’s London HQ, this special episode hosted by SportsPro's Steve McCaskill brings together experts from Sportradar, the DP World Tour and Meta to explore how sports technology is moving from hype to measurable impact. Where is AI genuinely creating value? How are rights holders using data to drive fan engagement? Is immersive tech finally reaching its tipping point? And what does the next phase of transformation look like? From computer vision and predictive modelling to second-screen battles, generative AI and the rise of agentic systems, this conversation explores what’s working today and what still needs to prove itself. Access the full report: https://www.sportspro.com/projects/global-sportstech-report/

People in this episode

Host: Steve McCaskill

Topics covered

• sports technology
• AI in sports
• fan engagement
• immersive tech
• data-driven insights
• predictive modeling
• generative AI

Keywords

• sports tech
• AI value
• fan engagement
• immersive technology
• predictive modeling
• generative AI
• data usage

Mentioned in this episode

Organizations: Sportradar, DP World Tour, Meta

Places: Meta’s London HQ

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