Why sports are doubling down on YouTube

About this episode

The episode discusses how sports leagues and teams are leveraging YouTube to expand their reach and monetize audiences.

With more than 2 billion daily users and 40 billion hours of sports content watched annually , YouTube has become a major destination for sports highlights, creator watchalongs and, increasingly, live sport. In this episode, we revisit an interview from the SportsPro Media Summit in Madrid, where SportsPro head of editorial Sam Carp sits down with Jonny Keogh, YouTube's head of UK sports , to discuss how leagues, teams and rights holders are using the platform to expand their reach and monetise audiences. Keogh outlines what a "good" YouTube strategy looks like today, how competitions like the Women's Super League have used the platform to build audiences and attract sponsors, and whether some properties should even use it as their primary distribution channel. 📩 Got questions for future episodes? Email us at: editor@sportspromedia.com 🎧 Don’t forget to check out SportsPro’s other podcasts: StreamTime Sports, Mics Out, and New Era. OUR SOCIALS: Newsletter: https://www.sportspro.com/account/registration/ YouTube: http://youtube.com/@wearesportspro Instagram: https://instagram.com/sportspro.media LinkedIn: https://www.linkedin.com/company/sportspro-media TikTok…

People in this episode

Host: Sam Carp

Guest: Jonny Keogh

Topics covered

• YouTube
• sports content
• audience monetization
• live sports
• sports strategy

Keywords

• YouTube strategy
• sports highlights
• live sport
• audience engagement
• monetization

Mentioned in this episode

Organizations: YouTube, Women's Super League, SportsPro

Places: Madrid

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