Washington Spirit CEO Kim Stone on the path to profitability in the NWSL
About this episode
Kim Stone discusses the Washington Spirit's strategy for profitability and revenue growth in the NWSL.
Kim Stone has spent most of her career in the NBA with the Miami Heat and Golden State Warriors, but when she got a call from Michele Kang offering the chance to become chief executive of the NWSL’s Washington Spirit, the opportunity was too good to pass up. In this episode of the SportsPro Podcast, Stone sits down with Head of Editorial Sam Carp to discuss the strategy underpinning the Spirit’s ongoing revenue growth, how the club thinks about profitability and where the franchise is investing for the future. Recorded at SportsPro New York, the conversation also covers Trinity Rodman’s record contract extension with the Spirit and how the organisation quantifies the commercial impact of one of women’s soccer’s most marketable talents. There was also time to discuss NWSL franchise valuations, the league's new High Impact Player rule and plenty more.
People in this episode
Host: Sam Carp
Guest: Kim Stone
Topics covered
- profitability
- NWSL
- Washington Spirit
- revenue growth
- women's soccer
- franchise valuation
- player contracts
Keywords
- Kim Stone
- Washington Spirit
- NWSL
- profitability
- revenue growth
- Trinity Rodman
- franchise valuation
- High Impact Player rule
Mentioned in this episode
Organizations: Washington Spirit, Miami Heat, Golden State Warriors, NWSL
More episodes of SportsPro Podcast
- Why the world's biggest brands are betting on F1?
- Bundesliga CEO Steffen Merkel on German football's €6bn business
- Why sports are doubling down on YouTube
- Beyond the Buzzwords: What’s actually working in sports tech?
- 10 years of Gianni Infantino: Has Fifa changed for good?
- Six Nations CEO Tom Harrison on risk, relevance and rugby's future
Explore listener stats, chart rankings, contacts and more on the SportsPro Podcast podcast page.