EP 289 Building Culture, Resilience, and Brands: Lessons from XSET CEO Greg Selkoe

EP 289 Building Culture, Resilience, and Brands: Lessons from XSET CEO Greg Selkoe

January 20, 2026 · 52 min · Episode 289

About this episode

In this episode, Wize El Jefe interviews Greg Selkoe about his journey in entrepreneurship and culture building in the gaming and streetwear industries.

In this powerful episode of the Stuck In My Mind Podcast, host Wize El Jefe welcomes visionary entrepreneur Greg Selkoe, best known for founding the influential streetwear brand Karma Loop, leading the esports powerhouse Faze Clan, and now steering the cutting-edge gaming lifestyle brand XSET as CEO and co-founder. This honest, inspiring conversation is a masterclass for creators, culture builders, and anyone pursuing a dream against the odds. From the jump, Wize El Jefe sets the stage, giving listeners a glimpse into Greg Selkoe’s cultural impact—from collaborations with icons like Lil Wayne, Osuna, and Pharrell’s camp, to partnerships with brands like the Boston Red Sox and HyperX. But as the episode unfolds, it’s clear this story goes much deeper than flashy names and million-dollar deals—it’s about authentic passion, grit, resilience, and growth. The Roots of Culture Building The episode kicks off as Greg Selkoe traces his journey from Boston’s vibrant street culture to global entrepreneurship. He reveals how an early obsession with breakdancing, graffiti art, skateboarding, punk rock, and hip hop influenced his worldview. Rather than seeing these movements as separate lanes…

People in this episode

Host: Wil ”Wize” Otero

Guest: Greg Selkoe

Topics covered

Keywords

Mentioned in this episode

Organizations: Karma Loop, Faze Clan, XSET, Boston Red Sox, HyperX

More episodes of Stuck In My Mind Podcast

Explore listener stats, chart rankings, contacts and more on the Stuck In My Mind Podcast podcast page.