How ElevenLabs Turns Feature Launches Into a Growth Engine – Luke Harries
About this episode
The episode discusses how ElevenLabs leverages feature launches as a growth engine and the importance of directing AI agents in marketing.
On the podcast: how ElevenLabs turns every new feature launch into a growth engine, how they're deploying over a hundred million dollars in paid ads, and why directing AI agents is quickly becoming a core skill for marketers and solo founders. This conversation is shorter than usual and will be featured in RevenueCat’s State of Subscription Apps report. Each episode in this series will explore one crucial topic and share actionable insights from top subscription app operators. Top Takeaways: 🚀Turn every feature launch into a full-funnel growth engine Don't just ship and announce. Coordinate each release across organic posts, landing pages, and refreshed ad creative simultaneously so earned attention compounds into paid efficiency. 💰 Train a custom GPT on your own winning ad copy Feed your top and bottom performing Meta and Google copy into a custom GPT, then use it to rapidly translate brand messaging into proven high-performing ad formats. It turns institutional knowledge into a scalable creative tool. 🤖Directing AI agents is the new core marketing skill The future of marketing isn't just using AI tools but directing agents to handle messaging, storyboarding, ad creation, and…
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