How to Turn a Lead Magnet Into Paying Clients (AKA the 3 Step Marketing Machine)
About this episode
The episode discusses how to effectively use lead magnets to convert leads into paying clients through a structured marketing approach.
Back in the good old days, you could drop a link to your product, service or event in a Facebook group and get 400 leads. Now? Not so much. There is still a way to make lead magnets work though, and so many service businesses are missing the chance to bring leads into their world while they’re asleep. So today, we’re talking about exactly that: how to run a lead magnet on paid ads, get it in front of the right people, and build the follow-up system that actually turns those leads into sales. You’ll hear: 0:00 - Why the old way of getting leads stopped working, and what service businesses need instead 6:50 - How to turn your social media from random posting into an actual marketing system 10:57 - Why your content probably isn’t meant to generate all your leads directly 13:13 - How long-form content helps people trust you faster before they ever book a call 15:56 - The follow-up step most businesses skip after someone becomes a lead 18:08 - How to get in front of your ideal people (and no one is doing this yet!) 21:57 - How to give people clear next steps once they’re in your world 27:33 - Do low ticket offers still work? 29:23 - When high ticket offers can be easier to sell 33:30…
More episodes of Success School
- How to Survive in Business With Your Partner
- The 5 Steps Our Clients Took to Build $1M Businesses
- Q&A: How to Know If Your Ads Are Working Before You Spend More Money + so much
- The 7 WORST Ways to Sign Clients
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