Success School

If you’re a coach and your business is technically working, but still feels heavier than it should, you’ll recognise this straight away. Bad clients. The ones who drain your energy, question everything, push back on the work, and somehow take up more space than the clients who actually pay well. We all get them… and yes, they’ll probably always exist. But there are ways to get in front of your ideal clients, and stop the bad clients in their tracks. In this episode, we break down how to use your content to naturally repel the wrong people, pre-qualify leads before they ever get on a sales call, and confidently say no when someone isn’t the right fit (and sometimes with a genuine thank you at the end). You’ll hear: 0:00 - Our personal updates - Tim’s new car and a poop robo vacuum emergency 7:12 - Creating content that repels bad clients and gets you in front of your ideal audience 10:40 - How to get in front of premium clients without sounding like someone you’re not 13:15 - Are your ideal clients not on Instagram? Here’s how to find them 14:50 - The questions you should include in your application form to filter out the wrong leads before they book a call 17:32 - The biggest red flags on a discovery call that could predict a problem client 20:23 - How to figure out if someone is ready to commit on a sales call or just wasting your time 22:32 - Tips on ending a sales call when you know they’re not the right fit for your business 24:04 - The key behind getting quality clients that are committed to your course 25:44 - What’s the difference between premium and just straight up overpricing your business? 27:47 - Knowing when to offer a payment plan or reject a potential client 30:27 - If you’re not getting traction on your current platform, here’s what you can do next Watch the YouTube version of the podcast here (https://youtu.be/m81iFi31rUM). If you're a service business owner and you're tired of relying on referrals to keep your calendar full, go to startsuccessschool.com and book a free Scale Session with our team. We'll look at your business, show you exactly where the gaps are, and map out what a fully booked pipeline looks like for you specifically. No fluff, no pitch fest. Just a real conversation about what's actually holding you back. Go to startsuccessschool.com and book your session now. We'd love to help you build something that actually works. And if you got value from today's episode, make sure you hit follow wherever you're listening. It means the world to us and it helps more service business owners find the show. You can also follow Tim and Steph over on Instagram at @timfrey__ (https://www.instagram.com/timfrey__/) and @stephgorton__ (https://www.instagram.com/stephgorton__/) for more content every week. See you next Monday.

Everyone talks about hiring VAs all the time - especially if you’re a small business. Us included. But we realised that we’ve never gone into depth about exactly what tasks VAs should be doing, how to manage them, where to find them and even how much you should be spending. So today we’re covering all of that plus a few of our own storytimes with the 90+ VAs we’ve had over our businesses. If you’ve ever been on the fence about hiring then have a listen to this one, and reach out to us with any questions @timfrey__ (https://www.instagram.com/timfrey__/) or @stephgorton__ (https://www.instagram.com/stephgorton__/). You’ll hear: 0:00 - Our personal updates: Steph’s first driving experience in Thailand and the masseuse did what to Tim?! 4:18 - The real cost of hiring a VA 5:47 - The role split for Steph and her VA (what Steph spends her time on to increase revenue in the business) 6:53 - Easy and quick tasks you should be handing off to a VA 8:23 - The differences between a $5p/h VA, $20p/h VA and an Australian based VA 13:32 - The pros and cons of hiring a VA privately or through an Agency 14:16 The best websites for hiring an overseas VA 14:46 - Our exact process for hiring VAs (job description, questions to ask + what to look for in their communications with you) 16:58 - How much should you be paying your VA 18:47 - What should daily/weekly reporting look like so you know your VA is doing what they should be 20:09 - Should you be hiring a VA full time or part time to start with? 22:00 - The time tracking websites to manage your VAs time 23:18 - How many chances should you give a VA before firing them? 27:32 - How many VAs we’ve had to fire and the reasons for it 30:15 - Listen to this if you’re on the fence about hiring a VA 31:40 - VA personal assistant business you can get in touch with in Australia www.theoeagency.co (http://www./theoeagency.co) www.www.socialfriends.net.au www.collaborativeco.com.au Watch the YouTube version of the podcast here (https://youtu.be/B28Jtyw8MiE). Build Your Predictable Lead Machine: Proven frameworks for scaling coaching & service businesses beyond referrals. Join 1000+ founders building profitable, scalable businesses with Tim & Steph. Apply now: www.makemoreprofit.com And if you don’t want Tim to get fired make sure you hit follow wherever you’re listening. Got questions or want more free content? Follow us over at @timfrey__ (https://www.instagram.com/timfrey__/) or @stephgorton__ (https://www.instagram.com/stephgorton__/)

Why are some businesses stuck at 10k months while others reach $100k+? We had a look at our highest earning businesses (including one that’s earning 495k A MONTH) to see what they had in common - and we found 7 things that they’re all doing. And yes $495k is legit… We are legally required to tell the truth (otherwise our business can be sued big time). You don’t want to miss these moments: 0:00 - Our personal updates 07:31 - Lesson Number 1 10:00 - Lesson Number 2 11:10 - Lesson Number 3 13:21 - Lesson Number 4 15:23 - Lesson Number 5 17:22 - Lesson Number 6 19:00 - Lesson Number 7 20:25 - The lesson that will have the BIGGEST impact on your revenue in 2026 Watch the YouTube version of the podcast here (https://youtu.be/sNdyAc07yP0). Build Your Predictable Lead Machine: Proven frameworks for scaling coaching & service businesses beyond referrals. Join 1000+ founders building profitable, scalable businesses with Tim & Steph. Apply now: www.makemoreprofit.com And if you don’t want Tim to get fired make sure you hit follow wherever you’re listening. Got questions or want more free content? Follow us over at @timfrey__ or @stephgorton__

If you want to find out: How a client went from having no calls booked at Christmas (the hardest time of year) to 15 sales calls What a client did with her ads to spend $400 and make $6000 Everything a new client did that got him 5 calls in his first week working with us Then you’re in the right place. Today we’re talking about what’s working for our clients in Success School right now. If you listen to this one, you might just leave with a few takeaways you wouldn’t get anywhere else… Watch the YouTube version of the podcast here. Build Your Predictable Lead Machine: Proven frameworks for scaling coaching & service businesses beyond referrals. Join 1000+ founders building profitable, scalable businesses with Tim & Steph. Apply now: www.makemoreprofit.com And if you don’t want Tim to get fired make sure you hit follow wherever you’re listening. Got questions or want more free content? Follow us over at @timfrey__ or @stephgorton__

In today’s Under the Hood episode, we’re taking you behind the scenes of what’s actually working inside our business right now. We’re chatting all about the things we’re implementing so that you can apply the same thinking to get more sales and more booked calls all from the leads you already have. You’ll also hear what’s converting best for cold leads in 2025, why webinars and live challenges are making such a comeback, and the surprising lesson we’ve learned after testing almost every sales pathway under the sun. You’ll hear: 0:00 - Our personal updates 3:42 - The different conversion mechanisms we have in our 7 Figure Business 6:26 - What’s the best conversion tactic for warming up cold leads? 7:09 - How to decide which conversion technique is best for your business 8:50 - The biggest thing we’ve learnt from testing so many lead conversions 10:02 - An update on our $50k ad challenge in January 11:13 -Why are live events outperforming call funnels and low ticket to high ticket funnels? 12:55 - The biggest mistakes to avoid when running a live challenge in your business 13:38 - How we plan on converting people from a challenge into long term clients 15:14 - Want to record 50 ads in less than a day? We’re using this app to help us 18:10 - If you’re still unsure about AI, try using it for these tasks first Watch the YouTube version of the podcast here. Build Your Predictable Lead Machine: Proven frameworks for scaling coaching & service businesses beyond referrals. Join 1000+ founders building profitable, scalable businesses with Tim & Steph. Apply now: www.makemoreprofit.com And if you don’t want Tim to get fired make sure you hit follow wherever you’re listening. Got questions or want more free content? Follow us over at @timfrey__ or @stephgorton__

We’re setting out to make $1 million a month in our coaching business. And this is the episode where we are walking you through our exact plan to do it. We know a lot of our listeners aren’t aiming for $1mil - but this applies to EVERY money goal that you’re setting in business. We’re chatting about the exact numbers you need to get clear on to reach your next goal, why you don’t need to know how to actually get to the numbers yet, the staff we need to hire to help us reach our goals and so much more. Do you want to find out what numbers to aim for? DM either of us ‘NUMBERS’ on IG @timfrey__ or @stephgorton__ and we’ll send you our full breakdown. You’ll hear: 0:00 - Our personal updates 7:25 - How to reverse engineer your money goals in business 9:23 - Why not tracking her numbers led to Steph having to fire two staff members 11:39 - What’s the metric most business owners ignore that completely kills their profit? 12:57 - How often should you be realistically tracking your core numbers 15:24 - The exact roles we need to hire for to reach $1m a month 17:53 - How to find staff that are committed to your business 19:03 - Way to tell if you have a good team member or a GREAT team member 21:01 - How we handle underperformers who can’t keep up 23:03 - The one high that’s changed everything for us in business 28:13 - How to know when to take a financial risk versus when to hold still? 30:34 - The one area of business that Tim is holding back on right now… 31:12 - Insider knowledge: something BIG wer’re changing in our newest webinars Watch the YouTube version of the podcast here. Build Your Predictable Lead Machine: Proven frameworks for scaling coaching & service businesses beyond referrals. Join 1000+ founders building profitable, scalable businesses with Tim & Steph. Apply now: www.makemoreprofit.com And if you don’t want Tim to get fired make sure you hit follow wherever you’re listening. Got questions or want more free content? Follow us over at @timfrey__ or @stephgorton__

Once you’ve got this on lock, you can literally do ANYTHING you want. This is the key to making as much money as you want and working and working as little (or as much) as you choose. We’ve been putting ourselves in rooms with business owners making millions of dollars a month so that we can tell you guys exactly what you need to know to start getting that kind of success for yourself. Today we’re talking about the habits, the mindset and the moves of the TOP performers in business. You’ll hear: 0:00 - The biggest investment we’ve ever made (and why it taught us to go all in) 4:42 - The silent business killer: what ignoring your numbers is actually costing you 7:18 - Exactly what to look at in your dashboard each week if you want to scale fast 9:39 - “There have been moments I wanted to quit…” – Steph gets honest about pressure and growth 13:36 - How to find (or build) the dog in you when business gets hard 16:27 - The truth about mentors: how to know when it’s time to upgrade yours 20:27 - Playing small vs. swinging big: What could happen if you actually bet on yourself 23:23 - What shifted when we invested $120K in a mentor 25:07 - Why we’re about to drop $50K on ads + why you should stop playing safe 28:16 - The mindset shift that brings the fun and momentum back into business 32:00 - What changes when you start treating business like a game Watch the YouTube version of the podcast here. Build Your Predictable Lead Machine: Proven frameworks for scaling coaching & service businesses beyond referrals. Join 1000+ founders building profitable, scalable businesses with Tim & Steph. Apply now: www.makemoreprofit.com And if you don’t want Tim to get fired make sure you hit follow wherever you’re listening. Got questions or want more free content? Follow us over at @timfrey__ or @stephgorton__