Ep. 117 - Ari Paparo, CEO Of Marketecture Media And Author Of “Yield"
About this episode
Ari Paparo discusses his journey and insights on Google's advertising dominance and the future of digital advertising.
Topic: Google’s Advertising Dominance. Ari Paparo discusses his childhood and professional journey (01:14), his book “Yield” (14:34), the origins and evolution of programmatic advertising (18:43), the unfair tactics Google used to maintain its dominance (23:02), the viability of the CPM-based model and the demise of the cookie (36:19), other players in the digital advertising market (39:55), upcoming innovations in ad delivery (41:54), and current regulatory issues (43:03).
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