Ep085 - Antonia Johnstone, CEO, Sign of the Times | Re-founding a brilliant brand for the next generation | SATT

Ep085 - Antonia Johnstone, CEO, Sign of the Times | Re-founding a brilliant brand for the next generation | SATT

From Swim Against The Tide by Steve Henry

April 9, 2026 · 57 min · Episode 85

About this episode

Antonia Johnstone discusses her journey in the sustainable fashion industry and the strategies behind her success as CEO of Sign of the Times.

In this inspiring discussion, Antonia Johnstone, the CEO and Re-Founder of Sign of the Times as she shares her journey from university economics student to leading the luxury resale marketplace in the UK. Discover how resilience, innovation, and strategic partnerships, including a groundbreaking deal with John Lewis, have driven her success in the sustainable fashion industry. Antonia shares her journey from building a small team at Timpanys, her first venture post university, to acquiring and growing the market leader in this exciting sector. She discusses the importance of brand heritage, innovative growth strategies, and the power of community and resilience in business success. The SATT Team :) #podcast #business #swimagainstthetide #growth #entrepreneurship

People in this episode

Host: Steve Henry

Guest: Antonia Johnstone

Topics covered

  • sustainable fashion
  • entrepreneurship
  • brand heritage
  • innovation
  • resilience
  • strategic partnerships

Keywords

  • sustainable fashion
  • luxury resale
  • entrepreneurship
  • brand growth
  • community
  • resilience
  • innovation

Mentioned in this episode

Organizations: Sign of the Times, John Lewis, Timpanys

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