About this episode

Maddie Peschong discusses how complicated content can negatively impact business performance on Instagram and introduces the concept of 'lazy girl content' for better consistency and results.

If it takes you an hour or more to make one reel, I can tell you right now how that reel is going to do: badly. 😬 And I know that because I’ve watched it happen a few hundred times. Somewhere along the way, photographers got the idea that good content has to be complicated—and it’s making Instagram way harder than it needs to be. In this episode, we’re talking about why the content you’re spending the most time creating may actually be hurting your consistency and your results. I’m breaking down what I see over and over in content reviews inside Rebrand , what Instagram is already telling us works, and why I’m a big fan of what I lovingly call “lazy girl content.” Because the goal isn’t to make sloppy content. It’s to make simple, strategic content you can actually sustain. We’re talking: Why complicated content often doesn’t perform What “lazy girl content” actually looks like The five-to-seven-second B-roll rule Why one piece of content should make one singular point How overcomplicating content kills your consistency A 10-minute content challenge to try this week Links & Resources 📱 Join my free Visibility Challenge , starting September 1: simplify your content and make…

People in this episode

Host: Maddie Peschong

Topics covered

• content creation
• Instagram marketing
• business strategy
• consistency in content
• lazy girl content

Keywords

• content strategy
• Instagram reels
• lazy girl content
• B-roll rule
• content consistency

Mentioned in this episode

Organizations: Rebrand, Instagram

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