597 - General Practice in Transition: AI, Technology Adoption and Clinic Operations

About this episode

The episode discusses the evolving landscape of general practice, focusing on AI's role in healthcare and the operational challenges faced by rural clinics.

In this episode of Talking HealthTech, Peter Birch speaks with Casey Going, founder of MBSPro and a rural GP, about the evolving landscape of general practice and the growing role of artificial intelligence in healthcare. The conversation explores the operational pressures facing rural clinics, including workforce shortages, financial constraints, and the realities of delivering care outside metropolitan areas. It also unpacks how technology is being used in real clinical settings, from streamlining administrative tasks to supporting patient triage and improving Medicare billing processes. Broader themes around practice sustainability, recruitment, and the shift towards larger, more specialised clinics are examined, alongside the opportunities and challenges that come with adopting new digital tools. The episode offers a grounded look at how innovation is shaping primary care today, and what the future may hold for practice owners navigating a rapidly changing environment. Key Takeaways 🩺 Operational pressures drive tech adoption: Rural clinics face significant recruitment and financial challenges, making technology and AI tools essential for streamlining processes and reducing…

People in this episode

Host: Peter Birch

Guest: Casey Going

Topics covered

• general practice
• artificial intelligence
• technology adoption
• clinic operations
• rural healthcare
• practice sustainability

Keywords

• general practice
• AI in healthcare
• rural clinics
• technology adoption
• Medicare billing
• practice sustainability
• healthcare innovation

Mentioned in this episode

Organizations: MBSPro, Medicare

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