Episode 64: Agile Marketing: Beyond the Buzzword

About this episode

In this episode, Kamal Hans discusses the true meaning of Agile Marketing and its practical applications for marketing teams.

Hello and welcome back to Talking Marketing, Episode 64 — Agile Marketing: Beyond the Buzzword. In this episode, we sit down with Kamal Hans, an Enterprise Agile Coach and SAFe-certified practitioner based in Boston, who has spent his career helping global organizations — including Ericsson, Bose, Kronos, and Vistaprint — build more adaptive, collaborative, and effective ways of working. In this conversation, Kamal breaks down what Agile Marketing really means beyond the jargon, how marketing teams can deliver value earlier and learn faster, why feedback loops matter more than ever in modern marketing, and what organizations get wrong when they try to make the shift. Whether you're new to Agile or looking to strengthen how your team works, this episode is packed with practical perspective and hard-won lessons from the field.

People in this episode

Host: AMA Boston

Guest: Kamal Hans

Topics covered

• Agile Marketing
• Feedback Loops
• Marketing Teams
• Value Delivery
• Collaboration
• Adaptability

Keywords

• Agile Marketing
• Kamal Hans
• Feedback Loops
• Marketing Strategies
• Collaboration
• Value Delivery
• Adaptive Marketing

Mentioned in this episode

Organizations: Ericsson, Bose, Kronos, Vistaprint

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